Set SMART goals
Define clear, measurable, achievable, relevant, and time-bound objectives:
- increasing brand awareness;
- promoting products or services;
- building a professional community.
Clearly define what each goal means and how you will achieve it. For example, increasing brand awareness in 2025 could be measured by reaching 5,000 page followers, publishing five posts per week, and similar metrics. Learn more about SMART goals in our blog post SMART Goals.
Optimize your profile
Visual impression is key. Follow these tips:
- Personal profile: add your skills, work experience, internships and volunteer activities, education, and values;
- Company profile: use professional visuals, complete all profile information, and don’t forget to link it to your website.
Publish high-quality content regularly
Combine images, articles, videos, and quotes. LinkedIn’s algorithm ensures your content stays visible in feeds for longer.
Tips:
- Keep videos between 1–2 minutes and always add captions.
- Use stories for a more casual, engaging way to communicate.
Researching your target audience is a crucial step. Define:
- age, gender, and location;
- business interests and income;
- job function within the company.
LinkedIn offers precise filters for targeting based on demographics, professional experience, and interests.
There are four main types of ads on LinkedIn:
- Sponsored Content – promotes posts using images, videos, or carousels;
- Dynamic Ads – personalized ads designed to capture attention;
- Text Ads – ideal for beginners, with payment based on clicks (CPC) or impressions (CPM);
- Sponsored Messaging – direct messages sent to users.
LinkedIn Analytics provides detailed insights into your audience:
- Visitors – data on demographics and interests;
- Posts – engagement rate, clicks, and impressions;
- Followers – sources and audience interests.
Tracking these metrics allows you to optimize your campaigns for better results.
